So on stage at Gamescom during EA's August 12 briefing, studio manager Rachel Franklin and her assistants helped lead group CEO Peter Moore through the game's three pillars, the create, build and live modes, during an unscripted though well-structured demonstration. The concept of introducing players into a game world via a character creation suite preview is well associated with the larger-than-life "Saints Row" franchise of crime games.Īnd strange bedfellows though they may seem, the family-friendly "Sims 4" has its own brand of offbeat, unhinged humor - if not a brand that is far more mass marketable.
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